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八月の祭り旅：いちばん賑わう廟会に出会う

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August Festival Travel Guide

August is peak summer, with exciting festivals nationwide — perfect for escaping the heat while experiencing folk culture.

Qingdao International Beer Festival

Held annually in Qingdao for about two weeks in August. Dozens of beer brands from around the world gather together. Drinking draft beer by the sea, eating grilled seafood, and listening to music — this is China’s most “international” summer festival. The Tsingtao Beer Museum is also worth visiting.

August Festival Travel: Catch the Liveliest Temple Fairs

Naadam Festival, Inner Mongolia

The most grand traditional Mongolian festival, held on grasslands across Inner Mongolia in August. Three core events: horse racing (thousands of horses galloping across grassland), wrestling (Mongolian-style Bokh), and archery. Stay in yurts, eat hand-torn mutton, and drink fermented mare’s milk.

Torch Festival, Yunnan & Sichuan

The Yi ethnic group’s most important festival, around the 24th of the 6th lunar month (usually August). After dark, people march through fields and villages carrying torches — a spectacular sight. Chuxiong (Yunnan) and Liangshan (Sichuan) are the best places to experience it. Bonfire gatherings feature Yi singing, dancing, and wrestling.

Qixi Festival (Chinese Valentine’s Day)

The 7th of the 7th lunar month, usually in August. Though increasingly commercialized, some ancient towns preserve traditions: needle-threading competitions, praying to the Weaving Girl, and releasing river lanterns. Yiwu, Xitang, and other towns hold Qixi cultural events.

Tips: August travel requires heat precautions — stay indoors from noon to 3pm. Qingdao and grasslands are cool mornings and evenings — bring a light jacket.

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